The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 157

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A)stay ahead of trends and focus its marketing program on only one segment.
• B)stay ahead of trends and focus its marketing program on two mutually inclusive segments.
• C)increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D)preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E)help college students with their studying.

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