A Local Candidate Running for Office Would Very Much Like

question 94

Multiple Choice

A local candidate running for office would very much like to have your vote. She promises that she will "make the country better." Because all candidates for public office say this, you doubt you'll see real results and decide not to vote for her. Marketing will not occur in this situation because

• A) marketing doesn't apply to the voting process.
• B) the desire and ability to satisfy needs is missing.
• C) there is no direct way for the parties to communicate.
• D) something to exchange is missing.
• E) there is only one party involved in this situation.

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Definitions:

B2C

B2C (Business-to-Consumer) describes the process of selling products and services directly from businesses to the end-users or consumers.

Volume

The amount of space that a substance or object occupies, or that is enclosed within a container.

Complex

Consisting of many different and connected parts, making something hard to understand, solve, or analyze.

Affiliate Marketing

A digital marketing strategy where businesses pay external parties or affiliates a commission for directing traffic or sales to their products or services.