Define Needs and Wants

question 229

Essay

Define needs and wants. Can marketing shape a person's wants? Explain your answer.

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Definitions:

Position Power

The authority and influence possessed by an individual in an organization due to their role or position.

Normative Decision Theory

A theoretical framework for understanding how individuals make decisions based on norms, rules, and procedures within a given context, often focusing on optimal or "rational" decision-making.

Consultative

A style or approach that involves seeking advice or opinions before making decisions.

Subordinates

Individuals who are lower in rank or position in an organizational hierarchy.