There Is No Single Generic Marketing Plan That Can Apply

question 13

Multiple Choice

There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the target audience and purpose, and

• A)the time frame.
• B)the competition.
• C)available resources.
• D)the financial investment needed.
• E)the kind and complexity of the organization.

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Definitions:

Door-to-door Service

A logistics service where goods are delivered from the point of origin directly to the destination without the customer needing to handle the freight.

Wireless Technologies

Encompasses a variety of technologies that enable communication between devices without the need for physical connections, using radio frequencies or infrared signals.

Freight Visibility

The ability to track and monitor freight throughout its journey from origin to destination in real time.

Cellular Networks

Communication networks where the last link is wireless, commonly used for mobile phone and data transmission.