There Is No Single Generic Marketing Plan That Can Apply

question 13

Multiple Choice

There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the target audience and purpose, and

• A)the time frame.
• B)the competition.
• C)available resources.
• D)the financial investment needed.
• E)the kind and complexity of the organization.

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Definitions:

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product.

Chain-style Business

A business model where multiple outlets are owned, franchised, or managed under a single brand or corporation.

Franchisor's Standards

Regulations and expectations set by the franchisor that the franchisee is required to follow to maintain the consistency and quality of the brand.

Franchise

A licensed privilege to operate a business under a larger company's brand and operational model, often including a specific geographic area.