The Two Key Elements of the Customer Analysis Section of the Paradise

question 24

Multiple Choice

The two key elements of the customer analysis section of the Paradise Kitchens marketing plan are

• A)customer characteristics plus health and nutrition concerns.
• B)customer characteristics and target market demographics.
• C)consumer demographics and geographical distribution.
• D)consumer demographics and consumer psychographics.
• E)consumer psychographics and consumer life style data.

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Definitions:

OTC Model

A model where securities are bought and sold via a dealer network as opposed to on a centralized exchange.

Allocate Costs

The process of assigning costs, often indirect, to different departments, projects, or activities based on benefits received or other equitable relationships.

Customer Service Failures

Instances where a business fails to meet the expected levels of service, leading to customer dissatisfaction.