The Two Key Elements of the Customer Analysis Section of the Paradise

question 24

Multiple Choice

The two key elements of the customer analysis section of the Paradise Kitchens marketing plan are

• A)customer characteristics plus health and nutrition concerns.
• B)customer characteristics and target market demographics.
• C)consumer demographics and geographical distribution.
• D)consumer demographics and consumer psychographics.
• E)consumer psychographics and consumer life style data.

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Definitions:

Purchases Increase

A rise in the quantity of goods or services bought over a specific period of time.

Price Change

A variation in the cost of a good or service over time, influenced by factors like supply, demand, and inflation.

More Elastic

Describes a situation where the demand or supply for a good or service is highly responsive to changes in price.

Less Elastic

Describes a situation where the demand or supply for a product or service is relatively unresponsive to changes in price.