The Marketing Program Section of a Marketing Plan Consists of

question 57

Multiple Choice

The marketing program section of a marketing plan consists of

• A) the four marketing mix elements.
• B) the five environmental forces.
• C) the financial forecasts for the industry and the company itself.
• D) the target market identification and market segment selection.
• E) the specific steps that will be taken to implement the plan.

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Definitions:

Bad Debt Losses

Bad debt losses refer to the amount of receivables that a company anticipates will not be collected due to customers' inability to pay.

Credit Policy

A set of guidelines that a company uses to determine the creditworthiness of customers and the terms under which it will extend credit.

DSO

Days Sales Outstanding (DSO) represents the average duration in days for a business to receive payment following a sale.

Accounts Receivable

Money owed to a company by its customers for products or services that have been delivered but not yet paid for.