Starbucks Loyalty Rewards the First Starbucks Opened in 1970 in Seattle Washington. the Seattle

question 129

Multiple Choice

Starbucks Loyalty Rewards
The First Starbucks opened in 1970 in Seattle Washington. The demand for its coffee grew and Starbucks added more than 6,000 stores located in over 30 countries. In its more than 30 year history, Starbucks has never given out coupons for its coffee. Starbucks had only to make its coffee and customers came. Recently consumer quality perception of the Starbucks brand has started to fall. Starbucks started a consumer-response blog to learn more about what consumers expect from Starbucks. One of the most requests was for a customer rewards program. In response Starbucks has started the Starbuckscard rewards which offers free refills on brewed coffee, free beverage with whole bean purchase, beverage customization and free Wi-Fi. Starbucks also put coupons in a national newspaper for those consumers who love coupons and created a new brew of coffee for those who prefer a milder coffee taste. Starbucks is hoping with these improvements will restore customers' loyalty and confidence.
-Refer to Starbucks.For more than thirty years Starbucks held the orientation of "If we build it,they will come." This philosophy is most in line with a _____ orientation.

• A) sales
• B) market
• C) production
• D) societal
• E) product

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Definitions:

Practice Presentation

The act of rehearsing a speech or presentation to improve delivery, timing, and effectiveness.

Speaking Outline

A brief outline used by speakers to jog their memory during presentations without reading from a script.

Planning Outline

A preliminary plan or framework that outlines the main points or steps of a project, presentation, or piece of writing.

Personal Idiosyncrasies

Unique personal traits or behaviors that distinguish an individual from others.