Networkcar

question 69

Multiple Choice

Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars.The device beams signals to dealers who can remotely diagnose or spot trouble.The device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car.With the device,dealers can better engage in:

• A) management empowerment
• B) management-customer synergy
• C) relationship marketing
• D) transactional marketing
• E) direct selling

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Definitions:

Limbic System

Neural system (including the amygdala, hypothalamus, and hippocampus) located below the cerebral hemispheres; associated with emotions and drives.

Hippocampus

A region of the brain associated with memory formation, navigation, and emotional response.

Explicit Memories

Memories that can be consciously recalled, such as facts or events.

Chunking

A memory technique that involves organizing information into manageable and meaningful groups or units to enhance recall.