Starbucks Loyalty Rewards the First Starbucks Opened in 1970 in Seattle Washington. the Seattle

question 47

Multiple Choice

Starbucks Loyalty Rewards
The First Starbucks opened in 1970 in Seattle Washington. The demand for its coffee grew and Starbucks added more than 6,000 stores located in over 30 countries. In its more than 30 year history, Starbucks has never given out coupons for its coffee. Starbucks had only to make its coffee and customers came. Recently consumer quality perception of the Starbucks brand has started to fall. Starbucks started a consumer-response blog to learn more about what consumers expect from Starbucks. One of the most requests was for a customer rewards program. In response Starbucks has started the Starbuckscard rewards which offers free refills on brewed coffee, free beverage with whole bean purchase, beverage customization and free Wi-Fi. Starbucks also put coupons in a national newspaper for those consumers who love coupons and created a new brew of coffee for those who prefer a milder coffee taste. Starbucks is hoping with these improvements will restore customers' loyalty and confidence.
-Refer to Starbucks.The fact that management realized that coffee drinkers had different needs whether be using coupons,wanting a milder brew of coffee or free Wi-Fi shows that Starbucks is now using a _____ oriented approach.

• A) sales
• B) market
• C) production
• D) societal
• E) product

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Definitions:

Attractive

Attractiveness refers to the qualities or features of a person, object, or idea that evoke interest, desire, or pleasure in others.

Respect You

The act of showing consideration and appreciation for someone’s feelings, wishes, rights, or traditions.

Hormone

A chemical messenger produced by the endocrine glands that regulates bodily functions and processes.

Live Alone

The state or condition of residing in a dwelling place without cohabitation with others.