Coca-Cola Drink Vending Machines Are Found All Over the World

question 153

Multiple Choice

Coca-Cola drink vending machines are found all over the world.The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink.The reason for the introduction of this new style vending machine is to "allow the company to interact more directly with its customers." According to a SWOT analysis,the technology used by these machines is an example of a(n) :

• A) strength because it is part of Coke's external environment
• B) advantage because it is part of Coke's marketing environment
• C) weakness because Coke cannot control technology
• D) opportunity because it is part of Coke's external environment
• E) benefit because Coke has the resources to make use of the new technology

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Definitions:

Annual Real Rate

The annual rate of return on an investment, adjusted for inflation, indicating the real increase in the value of the investment over a year.

Inflation Rate

The pace at which prices for goods and services increase, leading to a decrease in purchasing power.

Nominal Rate of Interest

The advertised interest rate on a loan or investment, not accounting for inflation.

Purchasing Power

The amount of goods or services that one unit of currency can buy, often used to measure the impact of inflation.