The External Environment Is a Strong Influence on a Target

question 65

Multiple Choice

The external environment is a strong influence on a target market and can provide _____ for the marketing manager.

• A) opportunities and threats
• B) threats and strengths
• C) environmental loopholes
• D) opportunities and weaknesses
• E) product myopia

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Definitions:

Predicts Direction

Indicates whether a relationship between two variables is positive or negative, without specifying strength or statistical significance.

One-tailed

Refers to a type of statistical test in which the alternative hypothesis specifies a direction of the expected difference or relationship.

Indirect Correlation

A negative correlation where the values of variables move in opposite directions.

Nondirectional Correlation

A type of correlation that measures the strength and direction of a relationship between two variables, without assuming which variable influences the other.