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The owners of a business are the
Solomon Asch
A psychologist famous for his research on conformity, demonstrating how group pressure can make a person say something that is obviously incorrect.
Conformity
The act of matching attitudes, beliefs, and behaviors to what is considered normal or acceptable in a society or group.
Solomon Asch's Conformity Studies
A series of experiments conducted by Solomon Asch that demonstrated the degree to which an individual's own opinions are influenced by those of a majority group.
Standard Line
A reference point used in experiments, commonly in vision testing, against which comparisons are made or judgments are based.
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