Knowing His Prospect Would Be Concerned About the Possibility of Contamination

question 55

Multiple Choice

Knowing his prospect would be concerned about the possibility of contamination of the foods he was processing with his packing equipment,Luca opened by saying,"Did you know that 2 deaths in Canada last year were attributed to toxic lubricants in food processing equipment.To prove to you the conveyer belt lubricant I'm offering you is non-toxic,I'm going to eat a spoon-full right now." With that,Luca opened the can of grease in front of him and began eating.What approach was Luca using?

• A) referral
• B) premium
• C) shock
• D) showmanship
• E) complimentary

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Definitions:

Economic Principle

Fundamental theories or laws that underpin the operation of economies and inform decision-making.

Rational Decisions

Decision-making process that is based on making choices that result in the most optimal level of benefit or utility.

Scarcity

Is the fundamental economic problem of having seemingly unlimited human wants and needs in a world of limited resources.

Societies

Large groups of individuals who live together in an organized community with shared laws, traditions, and values.