Which of the Following Is a Disadvantage of the Memorized

question 81

Multiple Choice

Which of the following is a disadvantage of the memorized sales presentation?

• A) The difficulty involved in preparing and using the memorized sales presentation often frightens inexperienced salespeople.
• B) The memorized sales presentation includes too much prospect participation.
• C) The memorized sales presentation is not effective when selling time is short.
• D) The memorized sales presentation presents features, advantages, and benefits that may not be important to the buyer.
• E) Salespeople often are disorganized when they use the memorized sales presentation approach.

Recognize the role and significance of data visualization in achieving marketing objectives.

Identify the various marketing goals an organization can pursue, including social responsibility goals.

Explain the purpose and utility of marketing metrics in measuring the effectiveness of marketing activities.

Describe the concept and purpose of a marketing dashboard and its role in strategic marketing planning.

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Definitions:

External Noise

Distractions or disturbances from the environment that interrupt or interfere with the communication process.

Ambush Listening

is a deceptive form of listening where the listener pretends to be attentive but is actually waiting for an opportunity to attack or counter the speaker's arguments.

Social-Decentering

is the cognitive process of considering and taking into account the perspectives, feelings, and backgrounds of others.

Meta-Messages

The underlying meaning or context of a message that goes beyond the literal meaning of the words spoken.