Different Individuals Have Different Reasons for Wanting to Buy

question 48

Multiple Choice

Different individuals have different reasons for wanting to buy.Therefore, the salesperson must:

• A)be sure to have her product available to the prospect when the relevant need occurs.
• B)be sure to have his product available to the prospect when the relevant want occurs.
• C)rely on the prospect to see that the good or service will satisfy her relevant need/want.
• D)make sure his sales presentation appeals to all possible needs/wants.
• E)determine a prospect's needs; then match the product's benefits to that particular prospect's needs and wants.