Which of the Following Are NOT Attributes Normally Associated with an Intangible

question 46

Multiple Choice

Which of the following are NOT attributes normally associated with an intangible product?

• A) customers often cannot taste the product before they buy
• B) customers often cannot see the product before they buy it
• C) salespeople selling intangible products tend to focus their presentations on the product itself
• D) salespeople selling intangible products tend to focus their presentations on the product's benefit(s)
• E) none of these choices are correct

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Definitions:

Social Categorization

The cognitive process of classifying people into groups based on shared characteristics.

Own Groups

The social groups to which an individual feels they belong, often leading to favoritism toward group members and bias against outsiders.

Social Learning

A theory positing that people learn from one another, via observation, imitation, and modeling.

Attitude Formation

The process by which individuals develop and change their evaluation of objects, people, or events, based on factors like personal experience, social influence, and genetic predispositions.