Which of the Following Statements About the Account Segmentation Approach

question 47

Multiple Choice

Which of the following statements about the account segmentation approach to territory management is NOT true?

• A) should be used in conjunction with the undifferentiated selling approach
• B) should be used when customer needs are heterogeneous
• C) should be used when different selling strategies are needed for each market segment
• D) should you notice customers have different characteristics in your territory
• E) none of these choices are correct

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Definitions:

Price of a Resource

The monetary value assigned to a raw material, energy, or other fundamental inputs used in the production of goods and services.

Substitute Inputs

Alternatives that can be used in the production process if the original inputs become too expensive or unavailable.

Consumers

Individuals or groups who use goods and services to satisfy their personal needs and desires.

Unskilled Labor

Workforce with no special training or qualifications, often associated with manual or simple tasks.