Coca-Cola Launched a New Black History Television Commercial on BET

question 6

Multiple Choice

Coca-Cola launched a new Black History television commercial on BET to coincide with the Martin Luther King Jr.holiday.  The ad is just one element of a strategy for connecting with African-American consumers.Coca-Cola's segmentation plan for this promotional campaign is based on _____ segmentation

• A) demographic
• B) sociocultural attributes
• C) psychographic
• D) usage rate
• E) geodemographic

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Definitions:

Schizophrenia

A significant psychological condition marked by altered cognition, perception, feelings, speech, identity, and conduct.

Severe Form

A term indicating an intense, serious, or extreme version or manifestation of a condition, situation, or disease.

Earlier

Occurring or existing before a particular time or event; often used to compare time periods or sequences.

Negative Symptom

A symptom characterized by the absence or lack of normal psychological functions, often observed in psychiatric conditions.