After Selecting a Market for Study and Choosing Bases for Segmenting

question 78

Multiple Choice

After selecting a market for study and choosing bases for segmenting that market,the next step is to:

• A) choose a basis or bases for segmenting the market
• B) implement and maintain a marketing mix
• C) design a marketing mix
• D) profile and analyze segments
• E) select target markets

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Definitions:

Macro Action

An automated sequence of instructions executed to perform a specific task in software applications.

MessageBox Action

In programming, an action that triggers a message box to display information or require user interaction.

OpenForm Action

A command or method in software development that initiates the opening of a form within an application, typically used in graphical user interfaces.

If Statement

A programming conditional statement that executes a block of code if a specified condition is true.