Examlex
A health club has a new fitness program for expectant mothers.After fliers were placed at the offices of area obstetricians,classes filled up within two days.Which segmentation success criterion was most influential in the success of this promotion?
Mere Exposure Effect
A mental effect in which individuals naturally favor things simply because they recognize them.
Novelty Wear-Out Effect
A phenomenon where the effectiveness or appeal of something new diminishes over time as it becomes familiar or overused.
Barrier-To-Entry Effect
Factors that prevent or hinder new competitors from easily entering an industry or area of business.
Preference Consistency Effect
A phenomenon where individuals show a tendency to remain consistent with their previously stated preferences and choices over time.
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