Evenflo Makes Baby-Gates to Keep Toddlers Off Stairs

question 47

Multiple Choice

Evenflo makes baby-gates to keep toddlers off stairs.What demographic segmentation variable will Evenflo use to identify its target market?

• A) gender
• B) benefit
• C) usage rate
• D) family life cycle
• E) ethnic

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Definitions:

Dividends in Arrears

This term refers to dividends on preferred shares that have been declared but not yet paid to shareholders.

Stockholder Group

A Stockholder Group consists of individuals or entities that own shares of stock in a company, giving them certain rights, such as voting on corporate matters.

Cash Dividend

A distribution of a portion of a company's earnings, decided by the board of directors, paid to a class of its shareholders in cash.

Bond Liability

The obligation of the issuer of the bond to repay the principal amount along with interest to the bondholders on specified dates.