An Individualized Marketing Method That Utilizes Customer Information to Build

question 117

Multiple Choice

An individualized marketing method that utilizes customer information to build long-term,personalized,and profitable relationships with each customer is referred to as:

• A) 80/20 marketing
• B) interpersonal marketing
• C) zoned marketing
• D) one-to-one marketing
• E) individual marketing

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Definitions:

Stimulus

An event or object that evokes a specific response from an organism or system.

Hebb Rule

a theory in neuroscience that proposes an increase in synaptic efficacy arises from the presynaptic cell's repeated and persistent stimulation of the postsynaptic cell.

Synapse

A junction between two nerve cells, consisting of a minute gap across which impulses pass by diffusion of a neurotransmitter.

Long-Term Potentiation

A process, hypothesized to be a mechanism for long-term learning, in which neural circuits in the hippocampus are subjected to repeated and intense electrical stimulation, resulting in hippocampal cells that are more sensitive to stimuli than they were previously.