All of the Following Are Benefits and Insights Provided by Mystery

question 186

Multiple Choice

All of the following are benefits and insights provided by mystery shopping EXCEPT:

• A) identifying differences in the customer experience across different times of day,location,product/service types,and other potential sources of variation in the product/service quality
• B) enabling marketers to examine the gap between promises made through advertising/sales promotion and actual service delivery
• C) enabling an organization to monitor compliance with product/service delivery standards and specifications
• D) understanding the most profitable means of a marketing a product or service
• E) helping monitor the impact of training and performance improvement initiatives

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Definitions:

Accounts Payable

The amount of money owed by a company to its creditors for goods and services purchased on credit.

Accrual Basis

An accounting method where revenues and expenses are recorded when they are earned or incurred, regardless of when cash is exchanged.

Expenses

The cost of assets consumed or services used in the process of earning revenue.

Depreciation Expense

Depreciation Expense is an accounting method of allocating the cost of a tangible asset over its useful life.