Which of the Following Describes Cooperative Branding

question 2

Multiple Choice

Which of the following describes cooperative branding?

• A) when advertising identifies a brand as a part that makes up another product
• B) when two brands receive equal treatment, borrowing from each other's brand equity
• C) when products are advertised together to suggest usage together
• D) when advertising identifies a brand that should not be used with another product
• E) when advertising identifies a family of brands