When Glade Brand Air Freshener Began Marketing a Clean Linen-Scented

question 24

Multiple Choice

When Glade brand air freshener began marketing a clean linen-scented air spray,this represents which new product category?

• A) repositioning strategy
• B) new product line
• C) addition to an existing product line
• D) discontinuous innovation
• E) revision to existing products

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Definitions:

Kilos

A metric unit of mass equal to one thousand grams, commonly used for measuring weight in many countries.

Materials Price Variance

The difference between the actual cost of materials and the standard cost, multiplied by the quantity purchased.

Ounces

A unit of weight commonly used in the United States and the United Kingdom, equal to one-sixteenth of a pound.

Labor

The human effort, both physical and intellectual, used in the creation of goods and services.