It Is Considered Inefficient to Use Concept Tests During the Idea

question 148

True/False

It is considered inefficient to use concept tests during the idea screening stage of the new-product development process.

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Definitions:

Stakeholders

Individuals or groups that have an interest in any decision or activity of an organization, including but not limited to employees, customers, suppliers, and shareholders.

Morally Justifiable

Actions or behaviors that can be defended or supported on ethical or moral grounds, deemed acceptable according to principles of right and wrong.

Promises And Commitments

Declarations or assurances that one will do something or that a particular thing will happen.

Moral Courage

The ability to act ethically and stand up for what is right, even in the face of adversity or moral dilemma.