A New-Product Strategy

question 8

Multiple Choice

A new-product strategy:

• A) links the new-product development process with the objectives of the marketing department,the business unit,and the corporation
• B) is part of an organization's overall marketing strategy
• C) specifies the roles new products play in the organization's overall plans
• D) describes the characteristics of products the organization wants to offer and the markets it wants to serve
• E) is accurately described by all of these

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Psychological Discomfort

Describes a state of emotional unease or distress often triggered by stressful situations, conflicts, or challenging thoughts and beliefs.

Painful Religious Ritual

A ceremonial act within some religions that involves enduring pain or discomfort, often seen as a form of spiritual discipline, devotion, or purification.

Social Contribution

The act of giving or doing something for the benefit of society or a community.