A(n)_____ Is a Characteristic That Can Be Easily Assessed Prior

question 68

Multiple Choice

A(n) _____ is a characteristic that can be easily assessed prior to purchase,such as the softness of a mattress or the color of curtains.

• A) search quality
• B) intangible attribute
• C) experience quality
• D) credence quality
• E) heterogeneity feature

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Definitions:

Mobile Marketing

Involves reaching customers through mobile devices, such as smartphones and tablets, via strategies like SMS messaging, mobile apps, and social media.

Text Messages

Short electronic messages sent over a phone network, commonly used for personal communication and increasingly for marketing purposes.

Direct Marketing

A type of advertising strategy that seeks to deliver a message directly to consumers, through methods such as mail, email, or phone calls, without intermediaries.

Customer Databases

Collections of information about customers, including their contact details, buying habits, and preferences, which companies use to manage customer relationships effectively.