_____ Is a Limited Introduction of a Product and a Marketing

question 5

Multiple Choice

_____ is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.

• A) Use testing
• B) Test marketing
• C) Concept testing
• D) Laboratory testing
• E) Discontinuous innovation

Identify key operational indices for ratio analysis in HR demand forecasting.

Recognize the Delphi technique's unique features, advantages, and disadvantages for gathering expert opinions.

Understand the purpose and process of the nominal group technique, including its step-by-step implementation.

Distinguish between different forecasting methods based on the nature of their approach (quantitative vs qualitative).

---

Definitions:

Data Files

Digital files that store data, which can be accessed or processed by software applications.

Output Instructions

Commands or directives in a computer program or control system that cause the system to produce or alter external signals or data.

Scan Time

The time taken by a PLC to read inputs, execute a program, and update outputs, a critical parameter for real-time control system performance.