Canesta Company Has Developed a Virtual Keyboard Out of Light

question 76

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,then its choice of channels will largely be influenced by:

• A) factors of ownership
• B) market factors
• C) producer factors
• D) product factors
• E) internal environmental characteristics

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Definitions:

Internal Drive State

The psychological or physiological need that motivates an organism to engage in a particular behavior.

Pavlovian Conditioning

A learning process where an originally neutral stimulus becomes associated with a specific physiological or emotional response after being paired with a stimulus that naturally evokes that response.

Primary Drives

are innate biological needs (e.g., hunger, thirst, sleep) that motivate behavior essential for survival.

Hunger

A physiological state that motivates an organism to seek food for energy.