One of the New Developments in Retailing Is M-Commerce

question 4

Multiple Choice

One of the new developments in retailing is m-commerce.M-commerce refers to the ability to:

• A) use unique communication techniques to send advertising messages
• B) create situations in which the AIDA technique is effective
• C) more efficiently manage customer demand with inventory
• D) shop using wireless mobile devices
• E) motivate consumers to buy more by creating more feedback channels

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Definitions:

Enroll in a New Class

The act of registering or signing up for an additional or new course of study, often implying a venture into learning something new.

Learn a New Skill

The process of acquiring a new ability or knowledge through practice and study.

Recency Error

A cognitive bias where recent events or experiences are weighted more heavily than older ones in the evaluation of individuals or situations.

Severity Error

A bias in judgment where someone may overestimate the severity of a situation or condition.