Persuading Customers to Buy a Higher-Priced Item Than They Originally

question 163

Multiple Choice

Persuading customers to buy a higher-priced item than they originally intended to buy is referred to as:

• A) suggestion selling
• B) trading up
• C) conversion selling
• D) relationship marketing
• E) interactive selling

---

Definitions:

Budgetary Slack

The practice of underestimating revenues or overestimating costs when preparing a budget to create a buffer for unexpected situations.

Production Budgets

Financial plans that outline the expected production costs based on projected sales and inventory requirements.

Participatory Process

A decision-making approach that involves input and active involvement from all stakeholders or group members.

Budgeting

The process of creating a plan to spend your money over a specified period, outlining projected income and expenses.