The DAGMAR Approach Is Method One of Setting Advertising Objectives

question 3

True/False

The DAGMAR approach is method one of setting advertising objectives.

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Definitions:

Stimulation

The action of arousing interest, excitement, or activity in someone or something, or the condition of being stimulated.

Expectancy

A belief or anticipation regarding the likelihood that a specific outcome will occur as a result of certain actions or behaviors.

Homeostasis

The process by which a living organism or cell maintains a stable internal environment despite changes in external conditions.

Propinquity

The tendency for people to form close relationships or feel a sense of attraction with others who are geographically close or frequently encountered.