Fans of Cheerwine Cherry-Flavored Cola Are Able to Explain Why

question 144

Multiple Choice

Fans of Cheerwine cherry-flavored cola are able to explain why Cheerwine is superior to any other type of cherry cola.They are scattered throughout the southeastern United States and are extremely brand loyal.The characteristics of this target market indicate that a promotional mix with _____ should be used.

• A) less publicity and sales promotion and more personal selling
• B) more advertising and sales promotion and less personal selling
• C) more sales promotion and personal selling and less advertising
• D) less sales promotion and more advertising and personal selling
• E) more advertising and less sales promotion and public relations

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Definitions:

Joint Probability

The chance that two or more incidents will happen concurrently.

Variances

Measures of the dispersion of a set of data points around their mean value, indicating how spread out the data points are.

E(XY)

The anticipated outcome of multiplying two stochastic variables together, showing how their variances are interconnected.

COV(X,Y)

A measure of the degree to which two variables X and Y move together, indicating the strength and direction of their linear relationship.