Droid In 2009, Verizon Introduced the Droid, Billed as the "Anti-IPhone

question 119

Multiple Choice

Droid
In 2009, Verizon introduced the Droid, billed as the "anti-iPhone," targeted primarily to 20-40 year-old males concerned with functionality. The launch of the new smart phone was supported by a $100 million promotional campaign that included TV and billboard advertisements and in-store displays as well as digital media. The positioning of the brand is summed up in the promotional tagline, "In a world of doesn't, Droid does." The world of "doesn't" is an indirect swipe at the iPhone's shortcomings. One unique feature of the Droid is voice-activated web-browsing through cutting-edge Google software. In contrast to the iPhone's "There's an app for that" campaign, the ads and microsite, Droiddoes.com, look more like a sci-fi movie than traditional advertising.
-Refer to Droid. The ability to conduct voice-activated Web searches with the Droid is an example of Droid's:

• A) distinct attribute
• B) augmented product
• C) launch point
• D) competitive advantage
• E) primary impact.