You Are Responsible for Sales Promotion for Replenishmints,long-Lasting Breath Mints

question 155

Multiple Choice

You are responsible for sales promotion for Replenishmints,long-lasting breath mints that contain a blend of vitamins and other nutrients specifically formulated for smokers and for people exposed to tobacco in their environment.You need to introduce the mints to supermarket managers and owners,attract and identify new store contacts,and test market the response to Replenishmints.Which type of trade promotion will help you reach your objectives in the most cost effective way?

• A) trade shows
• B) trade allowances and direct incentives
• C) push money
• D) contests and sweepstakes
• E) direct sampling and store demonstrations

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Definitions:

Problem Solving

The method of identifying answers to challenging or intricate problems.

Emotion-Focused Coping

Mechanisms that regulate emotions or distress.

Highly Authoritarian

Describes a leadership or governance style characterized by strict obedience to authority at the expense of personal freedom.

Unethically

Acting in a manner that is contrary to moral principles, professional standards, or conduct expectations within a given context.