Examlex
List the seven steps in the personal selling process.
Amygdala
A part of the brain's limbic system involved in emotion regulation, especially fear and the processing of emotional memories.
Galvanic Skin Response
Galvanic Skin Response is a method of measuring the electrical resistance of the skin, which varies with its moisture level; often used to gauge emotional arousal.
Autonomic Arousal
The physical response of the autonomic nervous system to stimuli, which can include increased heart rate, sweating, and other involuntary actions as a result of emotions such as fear or excitement.
Autonomic Arousal
The activation of the autonomic nervous system, which controls physiological responses not under voluntary control, such as heart rate and digestion.
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