Joe Hamas Sells for Rush Beverages

question 102

Multiple Choice

Joe Hamas sells for Rush Beverages.He is trying to convince retailers to carry his company's Ginseng Rush,a new all-natural beverage that delivers an energy punch without caffeine.When he gets retailers to agree to stock his product,he asks them for the names of other retail operations that might be interested in carrying it.He is using _____ to get his sales leads.

• A) networking
• B) cold calling
• C) referrals
• D) direct marketing
• E) noncompeting sales

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Definitions:

Positive Message

Communication that conveys good news, optimism, or any positive information to the receiver.

Transmission

The act of sending or conveying something from one person, place, or thing to another.

Information

Data, facts, or details obtained through research, experience, or instruction, which can be analyzed or used to make decisions.

Sender

The person or entity who initiates a message or package to be delivered to a recipient.