Penetration Pricing Means Charging a Relatively Low Price for a Product

question 120

Multiple Choice

Penetration pricing means charging a relatively low price for a product as a way to reach the mass market.The low price is designed to capture a large share of a substantial market.Thus,penetration pricing:

• A) tends to be more effective in a less price-sensitive market
• B) tempts competitors to enter the market
• C) provides a large profit per unit sold
• D) recoups product development costs quickly
• E) tends to lower production costs

Describe the physical and psychological risks associated with psychoactive drug use.

Recognize the sociohistorical context of drug use and its reflection on psychological practices.

Understand specific drug-related terminologies and their implications in psychology.

Discern the psychology behind drug effects, including the role of setting and expectations.

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Definitions:

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed. It is thought to be one of the underlying causes of depression.

Generalization

The process of drawing a broad conclusion based on specific instances, applying a rule or observation to similar situations.

Partial Reinforcement

A learning condition in which only some of the organism’s responses are reinforced.

Stimulus Generalization

The psychological phenomenon where a learned response to a specific stimulus is evoked by similar stimuli, indicating a broadening of the response criterion.