Frequent Fliers If You Think George Clooney's Character in the Movie Up

question 124

Multiple Choice

Frequent Fliers
If you think George Clooney's character in the movie Up in the Air was pure fiction, think again. Clooney portrayed a frequent flier who enjoyed top-of-the-line perks the likes of which even most "elite" fliers don't experience. That's because he was a member of American Airline's invitation-only ConciergeKey recognition program. Most airlines maintain these unpublished super elite frequent-flier plans, such as Continental's Chairman's Circle and Delta's Executive Partner programs. These programs are reserved for the highest-volume customers in terms of miles flown or highest-value in terms of revenue. You'll have to fly upwards of 300,000 miles or spend $50,000 a year to be invited.
-Refer to Frequent Fliers.The ConciergeKey program,which rewards loyal customers for making multiple purchases,is an example of a(n) :

• A) RFM program
• B) LTV program
• C) loyalty program
• D) customer relationship program
• E) interactive program

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Definitions:

Cost Of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials, labor, and overhead expenses.

Horizontal Analysis

A financial analysis technique that compares line items in financial statements over a number of accounting periods.

Net Sales

The amount of sales revenue remaining after deducting returns, allowances for damaged or missing goods, and discounts.

Gross Profit

The profit a company makes after deducting the costs associated with making and selling its products, or the costs associated with providing its services.