Best Buy Instituted a System in All of Its Stores

question 113

Multiple Choice

Best Buy instituted a system in all of its stores that customizes their product offerings for the five key customer segments it has identified: affluent professional males,young entertainment enthusiasts,upscale suburban moms,families who are practical technology adopters,and small businesses with less than 20 employees.This focus implies that Best Buy is:

• A) ethnocentric
• B) demand-based
• C) sales-centric
• D) supply-based
• E) customer-centric

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Definitions:

Supreme Court

The highest federal court in the United States, serving as the ultimate arbiter of legal and constitutional disputes.

Segregation

The mandatory division of various ethnic groups within a nation, community, or institution.

Jim Crow

Laws and practices in the United States that enforced racial segregation and discrimination against African Americans from the late 19th century into the 1960s.

Thurgood Marshall

The first African American Justice of the U.S. Supreme Court, serving from 1967 to 1991, known for his advocacy for civil rights and his victory in Brown v. Board of Education.