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Ford Canada Has Turned to the Internet to Help It

question 133

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Ford Canada has turned to the Internet to help it stand apart from its competitors in the automotive industry.One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen.The wipers come on to reveal the Ford "Built Tough" logo,which then recedes to the side of the screen.The ad directs people to a site where they can sign up to receive direct mail from Ford.Ford Canada will combine this database with a database of new F-series truck owners to look for significant patterns and trends.Ford Canada will use:


Definitions:

Environmental Programs

Initiatives or strategies aimed at protecting the environment and promoting sustainable practices.

Economic Analysis

The systematic approach to examining the allocation of resources, considering factors like cost, benefits, and risks in decision-making.

Environmental Quality

The condition of the environment, measured by factors such as cleanliness, pollution levels, and the presence of healthy ecosystems.

Monopolist

An entity or company that has exclusive control over the market for a particular good or service, facing no competition.

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