Price Is the Least Flexible Variable in the Marketing Mix

question 27

True/False

Price is the least flexible variable in the marketing mix.

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Definitions:

ATM

An Automated Teller Machine, which is an electronic banking outlet that allows customers to complete basic transactions without the aid of a branch representative or teller.

Check Register

A record keeping tool used to track checks written, deposits made, and current balance for a checking account.

Check Number

A unique identification number assigned to each transaction in a checkbook or bank account for tracking and record-keeping purposes.

Balance

The ability to maintain the body's center of mass over its base of support, crucial for daily activities and preventing falls.