Marriott's Decision on Creating a Phone App Allowed It to Gather

question 10

True/False

Marriott's decision on creating a phone app allowed it to gather data from every type of handset.

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Definitions:

Motivators

Factors that drive individuals to perform actions or pursue goals, often related to fulfilling needs or achieving aspirations.

Physiological Needs

Fundamental physical requirements for human survival, such as food, water, shelter, and sleep, considered as the base of Maslow's hierarchy of needs.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow in his 1943 paper, detailing a five-tier model of human needs, from basic (physiological) to advanced (self-actualization).

Leadership

The act of guiding or influencing a group towards the achievement of goals, involving vision, inspiration, and direction.