The Principles and Standards That Determine Acceptable Conduct in Business

question 88

Multiple Choice

The principles and standards that determine acceptable conduct in business are referred to as

• A) norms.
• B) strategies.
• C) ethics.
• D) laws.
• E) rules.

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Definitions:

Advertising Campaign

A series of related advertisements focusing on a common theme, message, and set of goals, aimed at reaching a particular audience.

Sales Promotion

A marketing strategy involving temporary incentives to encourage the purchase or sale of a product or service.

University Bookstore

A university bookstore is a retail establishment located on or near a college campus, specializing in selling textbooks, academic materials, and university-branded merchandise.

Advertising Message

The central theme or idea communicated in an advertising campaign.