The Premise of the Hierarchy of Effects Model Is That

question 96

Multiple Choice

The premise of the hierarchy of effects model is that consumers move through a sequence of steps in the process of making a purchase decision."Feeling" corresponds to the stages of

• A)awareness and knowledge
• B)knowledge and liking
• C)liking and preference
• D)preference and conviction

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Definitions:

Significant Figures

The number of digits in a value that contribute to its precision, typically starting with the first non-zero digit.

Percent

A mathematical term that represents a number as a fraction of 100.

Cent

A unit of currency used in several nations, equivalent to 1/100th of a dollar, euro, or similar decimal-based currency.

Significant Figures

The digits of a number that are meaningful in terms of accuracy or precision, important in scientific and mathematical calculations.