How Communication Messages Are Crafted (________)And When They Are Communicated

question 84

Multiple Choice

How communication messages are crafted (________) and when they are communicated may vary by media channel,but the goal for sending the messages of communicating the brand's position and meaning is to be the same for all channels used.

• A)creative execution
• B)the brand story
• C)media planning
• D)emotional connection

---

Definitions:

Coefficient of Determination

A statistical measure that determines the proportion of variance in the dependent variable that can be predicted from the independent variable(s).

Quadratic Model

A statistical or mathematical model in which the relationship between the independent variable and the dependent variable is represented by a second-degree polynomial or parabolic function.

Quadratic Relationship

A type of relationship between two variables where the relationship can be described by a second-degree polynomial or equation.

Significance Level

The threshold under which a result of a statistical test is considered statistically significant, often denoted by alpha (α).