A Basketball Team Has Developed a Program That Rewards Customers

question 23

Multiple Choice

A basketball team has developed a program that rewards customers based on how many tickets the person purchases.Season ticket holders receive a locker room tour,a special dinner with the players,and an autographed basketball.Individuals who buy large ticket packages receive the locker room tour and autographed basketball.Individuals who buy smaller ticket packages receive only the locker room tour.This marketing approach is based on

• A)branded events
• B)client hospitality
• C)value-added benefits
• D)tiered rewards

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Definitions:

Dogs

Domesticated carnivorous mammals that typically have a long snout, an acute sense of smell, non-retractable claws, and a barking, howling, or whining voice.

Market Share

The portion of a market controlled by a particular company or product, often represented as a percentage of total sales in that market.

SWOT Analysis

A strategic planning tool used to identify and assess an organization's Strengths, Weaknesses, Opportunities, and Threats in relation to competition and market dynamics.

External Considerations

Factors outside an organization that can impact its operation and performance, such as market trends, competition, laws, and customer preferences.