What Is the Least Risky Aspect of Creating Marketing Programs

question 51

Multiple Choice

What is the least risky aspect of creating marketing programs around individual players?

• A)The player is injured and does not play for a period of time.
• B)The player exhibits embarrassing or illegal personal behavior.
• C)The player fails to come across well in a television advertisement.
• D)The player is traded or signs with another team as a free agent.

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Definitions:

Subsidiary Country

The nation in which a subsidiary, a company controlled by another (usually a parent company), is located.

Expatriate Training

The preparation provided to employees and their families before moving abroad for an assignment, including cultural, language, and practical living information.

Global Competence

The ability to understand and act on issues of global significance; effectively communicate and work with people from different cultural backgrounds.

Cross-cultural Competencies

Are skills and abilities that enable individuals to effectively interact, work, and communicate in diverse cultural environments.